Have you recently written a book about fatherhood?
Trying to figure out how to market a book successfully?
While it can be difficult enough to write a book in the first place, it can be just as tricky to market it well. Even if you think your book is a must-read book for men it can still be difficult to find the right readers for it. It’s important that you know exactly how to get it in front of the right people and that you work hard to reach your book’s ideal audience.
Luckily, there are ways to do it. Below we’ll look at the 7 best tools you can use to promote your new book about fatherhood.
1. WordPress
It may come as no surprise to you that one of the best tools you need to promote your book is a great website builder. WordPress is one of the best options out there when it comes to building a professional website that also features great blogging tools as well.
Using WordPress, it’s important that you create an online presence for yourself and that you use it to market your book. Using a blog and content marketing tactics with your website is essential for building your author reputation online and getting the word out about your new book.
While other website builders such as Weebly, Wix, or Squarespace can also work well, WordPress offers a huge amount of flexibility and is one of the best tools you can use for creating your site.
2. Social Media
In addition to a great website, social media can also be an excellent tool for promoting your book on fatherhood. Facebook, Twitter, Instagram, and other social media sites can all be great to use for building up an audience for your new book.
Build an author page and profile on some or all of these sites and then start posting regularly. Adding regular posts relating to your book, linking to blog posts, and sharing other valuable content can be helpful for building more interest in your writing.
3. Amazon
Whether you have a publisher or you’re self-publishing your book, another good tool to use in your promotion efforts is Amazon
Many people use Amazon to buy both physical books and digital-only kindle ebooks. Because of this, it’s important to add your book to Amazon and do everything you can to make sure your book is optimized for the service. Be sure you’re using Amazon’s many promotional tools and programs to your advantage.
First of all, ensure that your book is categorized correctly and make sure you’ve added an engaging description to your book’s profile page. You should also enable the “Look Inside” option. Additionally, it’s essential that you do what you can to get as many Amazon reviews of your book as possible.
There are entire blogs dedicated to showing you the best ways to market your book on Amazon. The more research you can do, the better. Start with a blog you like, stick around and check it out!
4. Bookbub
Bookbub is another great platform and tool you can use to get your book in front of a wider audience. Platforms like Bookbub work by recommending hot new books to their subscribers. The platform can help new authors get new readers easier than they would be able to on their own.
Using the service, you can do a few promotional actions for free and try to get added to their various book categories. Certain types of promotional assistance you’ll have to pay for. However, it may be well worth the investment if you want your book to get in front of as many new readers as possible.
If you’re able to get onto Bookbub’s list of curated, handpicked recommendations you may just see your number of readers skyrocket.
5. Goodreads Author Program
Another essential tool that you should be using to promote your new fatherhood book is Goodreads. Using Goodreads, you can make it more likely that people will find your book online.
Using the Goodreads Author Program you can build an author page and promote your book with the included tools. You can use the platform to get reviews of your books, create book giveaway promotions, and reach a new audience.
Many people use Goodreads to read reviews on new books and find new books to read. By tapping into the network’s audience of over 65 million members you’ll have a much better chance of finding readers who are willing to give your book a try.
6. MailChimp
If you’re serious about promoting your new book, it’s essential that you have a powerful tool for building and maintaining your email list. MailChimp is one of the best email marketing platforms around.
You can use MailChimp to build your list for free up to 2000 email subscribers. The free version includes great tools for automation marketing, creating signup forms and landing pages, tracking your list, and composing emails.
Integrating an email tool such as MailChimp into your website and building a list is essential for promoting your book. Creating an email list will make it much easier to promote future book releases as well.
7. Fiverr
One more great tool you can use for book promotions is Fiverr. Fiverr is more than just a simple book promotion tool but is a full website where you request many kinds of services from freelancers. Using the site you can cheaply and easily get additional promotional materials for your book as needed.
For example, Fiverr is a great place where you can get a professional cover designed for your book if you need one. it’s also a great place to get a professional press release written.
Using Fiverr, you can get exactly the promotional materials you need when it comes time to publish and promote your book.
Figuring Out How to Market A Book Successfully
Figuring out how to market a book successfully takes some skill and a lot of perseverance. By using the tips and tools above you’ll have the best chance at marketing your book successfully and making sure you sell all the copies that you possibly can.
Have questions or comments? Click here to contact Izzy and let him know what’s on your mind.
